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To drive engagement and increase awareness of Genee Group's latest interactive display solutions, I developed a comprehensive marketing campaign integrating social media, paid advertising, and website enhancements. The campaign was designed to attract both end-users and resellers, ensuring continued brand visibility in the AV industry.
Client:
Genee Group
I created a series of engaging social media posts featuring product highlights, benefits, and use cases. These posts were used as top of funnel marketing, linked to targeted landing pages and product demo videos, maximising conversions and audience engagement.
"These posts were used as top of funnel marketing, linked to targeted landing pages and product demo videos"
I developed a high-impact print and digital ad for AV News to reinforce our brand presence in the industry. The advert was strategically designed to capture reseller interest, reminding them that we are actively innovating and supplying top-tier interactive displays.
I designed a dynamic offer slider for the website homepage, leading visitors directly to the responsive landing pages I created for the latest promotions. The visual appeal and clear subjects give a better sense of order to the latest offers which cover the companies wide product range.
To strengthen the campaign and add extra value to the product, I produced a user-friendly quick start guide, enhancing the customer experience by offering an understanding of the product capability. This short eight-page guide simplified setup and usage, ensuring a smooth onboarding process for new users.
"This short eight-page guide simplified setup and usage, ensuring a smooth onboarding process for new users."
To help drive end-user demand, I scripted, shot, and edited a high-quality demo video showcasing the interactive display’s key features, functionality, and benefits. This content served as a conversion tool and lead magnet on the company website and social media platforms, reinforcing the product’s value.
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