Learnbotics is a forward-thinking manufacturer of educational robots designed to introduce learners to STEAM through coding and robotics education. Each robot in the Learnbotics series represents a progressive step in the learning journey, making it an ideal tool for schools, parents, and young learners.
The project brief required me to create a cohesive brand identity for Learnbotics, along with distinctive branding and styles for each robot, tailored to their specific target audiences. This included product photography and the generation of a variety of product names which could then be decided by the wider business.
Client:
Learnbotics
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To develop the overarching Learnbotics brand, I adopted a neutral approach that ensures the individual robots’ unique branding shines without visual or conceptual clashes, as marketing materials will aim to focus on one product at a time.
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Creating a vision statement and tagline for the brand provided a based which enabled me to envision a creative direction, something other than the physical robots themselves that I was able to visualise. The tagline breaks down the three key functions of the robots as well as the order of use, “Build, Code, Play.”
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The Learnbotics colour palette centres around a primary grey, complemented by secondary white and off-black tones. The grey symbolises the essence of robotics, evoking raw metal while providing a neutral canvas for the vibrant, diverse colours of the individual robots.
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The logo variations consist of a symbol and combination logo and wordmark logo. The symbol draws inspiration from the mechanical and modular aspects of the robots, resembling both building components and gears to convey a connection to STEAM. It can also be seen as the Learnbotics brand at the centre with the arms reachign out to the different robots.
"The grey symbolises the essence of robotics, evoking raw metal while providing a neutral canvas for the vibrant, diverse colours of the individual robots."
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Designing the branding and logos for each robot provided an opportunity to showcase their unique personalities, bringing them to life as individual characters. Key features of each robot were highlighted in the design, allowing their logos to reflect their unique traits and appeal to their respective target audiences.
Each logo is available in full and compact versions, with colour options including the robot's distinctive palette, Learnbotics off-black, and white. Additionally, brand guidelines ensure that when Learnbotics and individual robot logos appear together, their placement and proportions remain consistent across all marketing materials.
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As the entry-level robot in the series, Easy Lifter targets the youngest audience. Its branding uses softened versions of yellow and red, derived from the robot's design, to create an approachable and playful feel. The mast and retractable hook, signature features of the robot, are integrated into the logo, reinforcing its identity.
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Claw Runner occupies the middle tier of the series. Its two front sensors, resembling eyes, are visually represented in the 'A' of the logo, while the 'W' naturally references its pincers. This design reinforces in key functionalities and appearance to help build a memorable product.
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Being the most advanced robot in the series, Trek Bot's darker palette and sleeker style reflect this. A hybrid wheel-gear design replaces the 'O,' symbolising the robot's mechanics and capabilities and the complex wheels which form a large part of the robots usage.
"Designing the branding and logos for each robot provided an opportunity to showcase their unique personalities, bringing them to life as individual characters."
To support Learnbotics’ launch, I developed initial marketing materials, including product sheets and social media assets, designed to drive engagement and lead generation.
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The product sheets are a comprehensive documents detailing each robot’s benefits, functionalities, applications, and target age ranges. Designed to facilitate meaningful conversations with potential customers, the product sheets function as takeaway resources, reinforcing key information after initial discussions.
"Comprehensive documents detailing each robot’s benefits, functionalities, applications, and target age ranges."
The social media strategy pairs product imagery with branded graphics to a build a recognisable identity. The aim is to deliver these posts in-between product showcase videos and Learnbotics’ overarching brand messages, such as company updates and big-picture goals. This approach balances engaging product-focused content with messaging that reinforces the brand’s values and vision.
The posts are designed to build an audience over time, mixing dynamic visuals with videos showcasing the robots in action. The neutral Learnbotics branding is strategically employed to unify the campaign and maintain consistency across platforms.